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Sora, ChatGpt's AI also creates realistic videos |
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| | | OpenAI has developed "Sora", an advanced artificial intelligence software |
| capable of creating realistic one-minute videos by following text instructions. |
| The enthusiasm of professionals and the general public is notable but,in reality, doubts and fears hide behind this announcement. |
| "Sora" and similar technologies, in fact, raise concerns about to disinformation, especially in contexts such as political elections. |
| To address these risks, technology and publishing companies (Google, Meta and Adobe for example) have formed a consortium, |
| the Coalition for Content Provenance and Authenticity (C2PA), to establish common standards for verifying generated content by artificial intelligence, including the implementation of a "digital watermark" to trace the provenance of content. |
| It remains to be seen whether labeling standards will identify this consortium is inviolable. |
| «It is based on the embedding of the metadata of digital files that can be removed or exchanged by malicious actors - Matt Medved, founder of NowMedia, told the Axios website - only the immutable register of the blockchain can certify the origin of the contents». |
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